22 Hovis Ghost Signs Across the Capital
Documentation of Hovis ghost signs across London, including archival photos and contextual research.
Hovis
When Daren Became Hovis: A Bizarre Ghostsigns ‘Restoration’
‘Ask for Daren Bread’ was once the simple slogan on this ghostsign on Avignon Road, London, SE4. The above image was taken by Lisa Edwards … Read more
Unusual Hovis Ghost Sign in New TV Commercial
This new TV commercial features a ghostsign at around 00:56. It is unusual because it is advertising the farm as a supplier to Hovis, rather … Read more
New Hovis Commercial
Rank Hovis kindly sponsored the work with The History of Advertising Trust in getting the archive off the ground and now their sister brand, Hovis, … Read more
Draft Chapter (Food & Drink)
I’d love to get your feedback on a draft chapter for a possible book to accompany the archive. If this gets published then it will … Read more
Maggie Jones joins the archive
Maggie Jones has signed up to contribute her work to the UK Ghost Signs archive. Here’s one of my favourites from her set, a new … Read more
Hovis Update
Some time ago Rosemary tipped me off about this well preserved Hovis sign just off Green Lanes in Harringey which I’ve now got round to … Read more
Hovis (Haringey)
Further to the previous post on the Hovis sign in Islington, here’s another example of this style from along Stroud Green Road in Haringey. The … Read more
Hovis (Islington)
I discovered this sign at night on 3rd April this year and only got round to photographing it on Tuesday this week. I’ll have to … Read more
Hovis Process
Also on my visit to HAT I found this nice example of how big companies got the consistency of style across the country. It is … Read more