Hovis

Fading painted sign on a wall advertising Daren Bread — ‘Ask for Daren Bread’ was once the simple slogan on this ghostsign on Avignon Road, London, SE4. The above image was taken by Lisa Edwards in 2007, sourced here in the History of Advertising Trust Ghostsigns Archive. The site was likely a former bakery, sourcing […]

When Daren Became Hovis: A Bizarre Ghostsigns ‘Restoration’

This entry was posted in Sign Preservation Sign Stories Signs of Note and tagged Authenticity Avignon Road Bread Brockley Dainty Bread Daren Daren Bread HAT History of Advertising Trust Hovis Katie Wignall Lisa Edwards London Look Up London Nunhead Repainting Restoration SE4 UK on January 7, 2017 by Sam Roberts

Suppliers to Hovis ghostsign in TV commercial — This new TV commercial features a ghostsign at around 00:56. It is unusual because it is advertising the farm as a supplier to Hovis, rather than the well know bakers being supplied by Hovis. To what extent this is authentic I can’t say. It seems […]

Unusual Hovis ghostsign in new TV commercial

This entry was posted in Individual Signs Related Work and tagged Bread Commercial Farm Farmer's Lad Food Hovis Video on July 5, 2012 by Sam Roberts

Screen shot from Hovis Commercial — Rank Hovis kindly sponsored the work with The History of Advertising Trust in getting the archive off the ground and now their sister brand, Hovis, have featured a Ghostsign in their latest TV commercial. You can catch a glimpse at about 00:10 in the clip […]

New Hovis Commercial

This entry was posted in Individual Signs and tagged Hovis Related and Random TV Video on June 7, 2010 by Sam Roberts

I’d love to get your feedback on a draft chapter for a possible book to accompany the archive. If this gets published then it will help raise funds to support the ongoing work of the History of Advertising Trust in this area. As usual please […]

Draft Chapter (Food & Drink)

This entry was posted in Inspired by Signs Sign Collections Sign Initiatives Sign Stories Signs of Note and tagged Archive Books Bovril Hovis Peterkin Research UK on January 8, 2010 by Sam Roberts

Maggie Jones has signed up to contribute her work to the UK Ghost Signs archive. Here’s one of my favourites from her set, a new addition to the Hovis collection, this one from Tooting in South London. You can get involved too, more information here […]

Maggie Jones joins the archive

This entry was posted in Sign Initiatives and tagged Archive Hovis UK on March 22, 2009 by Sam Roberts

Hovis Ghostsign off Green Lanes in Harringey — Green Lanes Some time ago Rosemary tipped me off about this well preserved Hovis sign just off Green Lanes in Harringey which I’ve now got round to photographing. It is an excellent example, well preserved, and strikingly similar to the one in Islington (see below) […]

Hovis Update

This entry was posted in Sign Collections Sign Stories and tagged Hovis London Research UK on September 10, 2008 by Sam Roberts

Hovis J T Turner — Further to the previous post on the Hovis sign in Islington, here’s another example of this style from along Stroud Green Road in Haringey. The Hovis logo is different but the principle of Hovis sponsoring the painting of the sign in return for it being […]

Hovis (Haringey)

This entry was posted in Individual Signs and tagged Baker Bread Food Haringey Hovis J T Turner London Palimpsest Stroud Green UK on June 21, 2007 by Sam Roberts

Hovis Camden Passage Islington — I discovered this sign at night on 3rd April this year and only got round to photographing it on Tuesday this week. I’ll have to go back to take another picture once the estate agent’s sign is removed but have put it up today because […]

Hovis (Islington)

This entry was posted in Individual Signs and tagged Angel Baker Bread Camden Passage Food Hovis London Peter Powell Protection Research UK on June 21, 2007 by Sam Roberts

Hovis Van Painting Directions — Also on my visit to HAT I found this nice example of how big companies got the consistency of style across the country. It is some directions issued by Hovis as to how the back of a bread van should be painted. In a 1952 […]

Hovis Process

This entry was posted in Sign Making and tagged Bread Food HAT Hovis Painters guide Production Research Signwriting on June 18, 2007 by Sam Roberts