19 May 2012

The price of Coke in America remained unchanged for over 70 years

Photo: MOLLYBLOCK

The 5c price shown in the picture above only helps to place this sign in the 1886-1959 bracket.  This research attempts to explain why this happened, with the resulting difficulty of using price as a dating tool for Coca-Cola ghostsigns in the USA.

Subscribe to my newsletter for news, events and projects from the world of ghost signs. I curate the newsletter roughly monthly and welcome submissions.