Rank Hovis kindly sponsored the work with The History of Advertising Trust in getting the archive off the ground and now their sister brand, Hovis, have featured a Ghostsign in their latest TV commercial.
You can catch a glimpse at about 00:10 in the clip below.
Incidentally this sign isn’t in the archive so any location or photographic leads would be great, just email me, email@example.com. Is it a ‘real’ Ghostsign or was it created especially for the commercial?
Thanks Sara for the tip-off.