There was also some discussion about modern equivalents such as ‘flexible facades‘ which allow various images and text to be displayed on buildings via technology located within the wall itself. This is presumably very expensive to install but, once in place, could allow for large scale advertising to be presented. To date it has been used in Scotland to display children’s artwork on industrial chimneys and also as a ‘text wall’ to allow people to send messages via their mobiles to a massive digital display. However, as with the increasing number of digital poster sites appearing, there are lots of ways this technology could be used for more commercial purposes.
Thank you to Rebecca and everyone at ARUP for welcoming me in.