Authenticity


Fading painted sign on a wall advertising Daren Bread 1
‘Ask for Daren Bread’ was once the simple slogan on this ghostsign on Avignon Road, London, SE4. The above image was taken by Lisa Edwards in 2007, sourced here in the History of Advertising Trust Ghostsigns Archive. The site was likely a former bakery, sourcing […]

When Daren Became Hovis: A Bizarre Ghostsigns ‘Restoration’


Faux ghostsign for Cinquecento cafe 18
‘Faux’ ghostsigns are a relatively new phenomenon but are appearing with increasing frequency around the world. I invited Meredith Kasabian, of Boston’s Best Dressed Signs and The Pre-Vinylite Society, to share her thoughts given her and Josh Luke’s recent work on the example above. Several […]

Faux ghostsigns, authenticity and the passage of time: Guest post ...