This ghost sign in Rockford, Illinois advertises Viceroy cigarettes, and that they are ‘Now King Size’. It was shared on Twitter by BarbarianDiva and is a lovely example of a ‘reverse’ ghost sign. This effect is achieved by the demolition of the host building, leaving the paintwork on the adjacent property that was built after the sign was painted. It can now be added to the much larger Coca-Cola example from Portland, Oregon. Has anyone else seen other examples of this rare ghost signs format?