I’d always noticed number 77 Shacklewell Lane because of the ghostsign below. Although very faint, it appears to advertise a business called/run by Grime.
Below this was a blacked out shop fascia, overlooking the bus stop.
Back in January I was cycling past and had to stop to take a closer look at some brightly coloured lettering that had been revealed from under the black paint.
I knocked on the door which was answered by Cal who was responsible for the partial removal of the black paint covering the old painted shop fascia. A couple of weeks later the removal of the paint was complete and, by a strange coincidence, I was chatting to a former housemate of Cal’s who knew of the work and sent me this photo of it taking place.
Cal is a trained furniture restorer and so has approached the project diligently, finally revealing the entire fascia in bright red and ochre.
The positioning of the bus stop is very annoying from a photographer’s point of view. However, it could prove useful when Cal launches his new business on the site, touted as, ‘Café and shop by day, craft beer bar and event space by night’, also showcasing ‘ethically sourced textiles and handcrafted furniture’. The name of this business? Well, J.R.Brewer of course! As with E.Mono in Kentish Town, Cal has taken inspiration from the discovery of this fascia in the naming of his new venture. It’s due to open in late Spring 2015.
The original J.R.Brewer (or James Richard to give his full name) was, unlike his moniker, a butcher. He, and his wife, were in business at 77 Shacklewell Lane from the mid-1930s until 1981. There are still rails on the ceiling in the front room of the building that would once have had carcasses hanging from them. The site housed a butcher prior to Brewer moving in, George Sly in the 1920s and, before him, William Hazlewood as far back as 1890.
I shared the discovery with Peter Hardwicke who has suggested that it is the work of an apprentice signwriter earning a few extra shillings by moonlighting on a Saturday. It’d be fun to think it was Ron Barnes who wrote about trying out as a signwriter in Stoke Newington in the 1940s.
Here’s a close-up of the numbering.
While we’re in the area, might as well grab a couple of photos of the nearby fascia for Elliott’s Dairy, and the little milkman illustration in the window…
Thank you Cal and Naomi for helping to plug some of the gaps in the story of 77 Shacklewell Lane. After 30 years as a residential property I’m looking forward to J.R.Brewer’s reincarnation as a business.