The Fantastic World of Shopfrontelegy 8


Pickering & Mayell, photographed by Vici MacDonald at Shopfrontelegy

Pickering & Mayell, photographed by Vici MacDonald at Shopfrontelegy

I’ve recently subscribed to Shopfrontelegy, a post-per-day blog from Vici MacDonald, the photographer and publisher behind Formerly. Given my recent interest in ‘fading fascias‘ the blog has been compulsive reading/viewing, with a collection of shopfront photography going back many years. It should probably come with a health warning about the hours you’re likely to lose trying to catch up with the hundreds of posts to date. I’d recommend subscribing to receive all the new material emerging from this vast and fascinating collection.

I’ve picked some of my recent favourites/pertinent images to share here. (Thank you Vici for letting me feature these.) Just click on the photos to go to the relevant posts from Vici’s blog with additional images and background information. The one above from Birmingham is a far better capture than mine of the fantastic Pickering & Mayell facade with gilded window detail, as featured on the recent Jewellery Quarter walk.

First up is a 2005 image of the shop that later became ‘Sellfridges’, a fun part of my walking tour until it recently had its signage removed.

Cookers 'N' Fridges, photographed by Vici MacDonald at Shopfrontelegy

Cookers ‘N’ Fridges, photographed by Vici MacDonald at Shopfrontelegy

A classic fading fascia with accompanying dereliction.

Conway Trading, photographed by Vici MacDonald at Shopfrontelegy

Conway Trading, photographed by Vici MacDonald at Shopfrontelegy

Now gone, but a reminder of Asbestos’ heyday.

Beldam Asbestos, photographed by Vici MacDonald at Shopfrontelegy

Beldam Asbestos, photographed by Vici MacDonald at Shopfrontelegy

Often it’s the juxtapositions that Vici captures that make the photos so fascinating. For example Spice Nite versus Tile Work.

Spice Nite, photographed by Vici MacDonald at Shopfrontelegy

Spice Nite, photographed by Vici MacDonald at Shopfrontelegy

Chard & Sons versus Hardware Homeware.

Chard & Sons, photographed by Vici MacDonald at Shopfrontelegy

Chard & Sons, photographed by Vici MacDonald at Shopfrontelegy

London Laundry versus repainted ghostsigns.

London Laundry, photographed by Vici MacDonald at Shopfrontelegy

London Laundry, photographed by Vici MacDonald at Shopfrontelegy

And often the photos are just beautiful themselves, like this one for Moira’s.

Moira's, photographed by Vici MacDonald at Shopfrontelegy

Moira’s, photographed by Vici MacDonald at Shopfrontelegy

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  • Hazel Nicholson

    I first stumbled across shopfrontelegy quite by chance when researching an old sign that had been revealed in Coventry. Much to my surprise I found a post with photos of what the shop looked like a few months previously while still open. I soon decided to start from the beginning of the blog and spent several happy hours reading.

  • geodaszner

    Want some french stuff?

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