Through the D&AD blog I was alerted to this campaign by the Sussex Safer Roads Partnership which has added hand painted signs to their TV ‘commercial’.
These painted elements were done by Aroe and this one in particular is pretty big. I wonder if the currently vogue for street art might lead to more collaborations like this, perhaps sufficient to support a business along the lines of the USA’s Colossal Media here in the UK?
I’ve added the TV work below as it’s pretty compelling, not to mention being an important message. You can find more of the hand painted stuff here.