At my presentation to ARUP I met Andy who has just forwarded me a link to information about a prototype design for 'SmartWrap™' from USA architects KieranTimberlake Associates. They conjure up an image of what it is:"Imagine if a buildings’ walls could heat and cool automatically or could convey ever changing images and printed information."This would surely offer a technological future for wall-based advertising. The details of how it works can be found here. The original story from Andy can be seen here.
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