2 Jul 2007

Gillette Razors

Frank Jump just posted this London sign (left) he photographed while visiting in Spring 2001. It's a classic Gillette ad with the characteristic blue background colour.
The sign on the right is one I took on Clapham High Street and part of a an ongoing Campaign that Gillette ran in the Brickad format. You can see on the Clapham example that a modern billboard covered this portion of the sign, saving it from successive paint jobs. The billboard was then removed to reveal a very well preserved 'ghost sign', albeit incomplete.

In the background of the sign on the left you can make out a white haired man, probably looking very happy with his 'British Made' razor and blades. In fact, just under the final line of text is the blade itself. The missing vertical strip on the left is not typical, unless something that the sign had been painted over was later removed, thereby completely taking away this portion.

Both Frank and I are keen to find out exactly where the sign on the left is. He recalls climbing up to the top level of a multi-storage car park while on his way to the East End and says he was facing South when he took it, so the sign must be facing North. If you know where it is then please post a comment below or send me an email. I'd be interested to see what state it is in now six years later.

Thanks to Frank Jump for the photo on the left and to Nigel and many other for tipping me off about the one on the right.

3 comments:

  1. AnonymousJuly 09, 2007

    This sign is on Commercial Street in Spitalfields. See this post on Flickr:
    http://www.flickr.com/photos/peteashton/102689559/

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  2. I can confirm this - I saw it today.There are a lot of ghost signs in the area in fact.

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  3. Got my own shot yesterday from the same angle as Frank on top of the car park opposite:
    http://www.flickr.com/photos/82514380@N00/867114356/in/set-72157594454018908/

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