Fading Signs 1


Bates Salve Cures Woulds and Sores

This sign on Sidmouth Street in Central London is an excellent example of palimpsest and also featured in Time Out’s original article on disappearing London.

However, this particular photo offers a dramatic illustration of the effects of weathering on brickads. It can clearly be seen from the shadow cast by the sun that the top left portion of the sign consistently receives more sunlight than the bottom right corner. It is also the top left corner that has faded the most as a result of this exposure, which may also include wind and rain.

I’ve put some detailed close up photos on my Flickr pages.

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  • Lots of good research into the companies advertised on this sign here:¬†http://communicatescience.com/zoonomian/tag/ghost-sign/